The Joey Pouch

Increased Revenues and Improved Customer Relationships

A Joey Pouch on Shopping Carts Provides Multiple Advantages for Stores and Their Loyal Customers

For Stores:

  • Organized reusable bag storage

    • Empties the cart for merchandise

    • Creates Appreciative Loyal Shoppers

      • Positive experiences shared with as many as 9 friends says American Marketing Assoc.

      • Increased share of supermarket spend

  • Corporate sustainability efforts front and center for customer visibility….

    • Growing importance.

    • Studies show shoppers increasingly taking sustainability efforts into account in store selection.

  • Theft deterrent.

  • Convenient placement allows faster checkouts.

  • Profits from reusable bag sales.

  • Repeat savings on reduced paper and plastic bag distribution.

For Shoppers:

  • Reusable bags become easier to use.

  • Boosts in-store shopping experience.

  • “Surprise and Delight”

    • Store effort completely unexpected and appreciated.

  • A powerful visual reminder to bring reusable bags in from the car.

  • Bags in The Joey Pouch empties the cart for merchandise.

  • Reusables stay clean.

  • Faster checkouts.

Your Customers Want It!

When shoppers were asked if they’d use The Joey Pouch…

the-joey-graph.png

“Our customers like it. I’ve seen them search through the rack of carts to find one with the Pouch installed so they can use it. ”

— A Trial Market Asst. General Manager

“Well done Jed!!  My Market in recently installed Joey Pouches on some carts.. very nice addition.. 

— A Trial Market User

“Seeing this on carts outside the store will remind me to bring my (reusable) bags in from the car.” 

— A Trader Joe’s Shopper

“How creative?! We absolutely loved The Joey Pouch in the cart. I never know what to do with my reusable bags and they usually take up space or food piles up on top of them. Love it!!”

— A Trial Market User

A clever and useful idea. The pouch is always available in
the same convenient place. I often end up with items on top of my bags (not handy).

— A Trial Market User

*Shoppers surveyed February 21-24, 2020 in New York and Connecticut.

* Trial Market Users March 2024

Balleehoo, Inc is a Public Benefit Corporation